Introduction: High Neck Fashion Studio (“we”, “us”, or “the Company”) is committed to protecting your privacy. This policy explains how we collect and use personal data when you shop with us online or in our Vadodara showroom. We follow India’s data protection framework (the Information Technology Act, 2000 and related Privacy Rules, 2011) and adhere to international standards (e.g. GDPR principles) where applicable. By visiting our website or providing information in-store, you acknowledge that we will collect and use data as described here. For example, a typical retailer’s notice states that by using their sites or stores you acknowledge that “we may collect, use and disclose information in accordance with this Privacy Notice”. We have published this Privacy Policy on our website with clear statements of our data practices,, including the types of data we collect, how we use it, how we keep it safe, and your rights.
We collect personal information you provide when you shop or register with us, and some technical data from website visits. In particular:
Contact and Personal Details: Your name, email address, phone number, and delivery/billing address. These are collected when you place an order or create an account.
Payment Information: Payment card or banking details used to process your purchase (handled securely by our payment processor). We do not retain full payment card numbers on our systems.
Order and Transaction Data: Details of the products you buy, order history, and any communications with our customer service.
Online and Device Data: If you browse our website, we may automatically collect technical data (e.g. IP address, browser type, pages visited) via cookies or similar technologies. This helps us ensure the site functions correctly and analyze usage. (For example, one fashion organization notes that collected data often includes name, contact details and information about how you use the website.)
We only collect data that is necessary for our operations and for the purposes described below. We do not collect sensitive personal information (e.g. health, religion) unless absolutely required by law or with your explicit consent.
We use your personal data to operate our business and deliver our services. Typical uses include:
Order Fulfillment: To process and ship your purchases, confirm payments, and provide related customer support. This includes verifying payment details and coordinating with our delivery partners.
Account and Transaction Management: To create and maintain your customer account, record your purchase history, and communicate order updates (e.g. confirmation emails or SMS) and invoices.
Customer Service: To respond to your questions, requests, or complaints. For example, if you contact us for help, we may use your contact data to assist you.
Communication and Marketing: With your consent, to send you newsletters, promotions, or product recommendations. You may opt out of marketing emails at any time by following the unsubscribe link. We do not use your data for third-party marketing, nor do we sell or rent your information. As stated by Global Fashion Agenda, we “do not sell or rent your information to third parties” and only share data with trusted service providers to fulfill orders.
Analytics and Improvement: To improve our website, services and products. For instance, we may analyze website usage patterns (via cookies) to optimize the shopping experience.
Legal Compliance: To comply with legal obligations (e.g. tax, accounting, audit) and to enforce our rights. We will share information with authorities if required by law (e.g. a valid court order).
We will only use your data for the purposes stated above. In particular, we do not disclose your personal information to advertisers or other external parties for their marketing purposes. We may share necessary data with: payment processors (to charge your card), shipping companies (to deliver your order), and professional advisors (e.g. auditors) – all of whom are bound to protect your information.
Protecting your data is a priority. We maintain an information security program with managerial, technical, and physical safeguards “commensurate with the information assets being protected”. For example, we use industry-standard encryption (TLS/SSL) on our website, and we store payment data only with certified payment gateways. Access to personal data within our company is restricted to authorized personnel who need it to perform their jobs. Employees are trained on data privacy and confidentiality. Our systems are protected by firewalls and anti-malware tools, and we regularly update our security practices. While no system can be 100% secure, we follow the IT Act and 2011 Rules by implementing robust security controls and performing regular audits.
We retain your information only as long as needed. Your data is kept for the duration necessary to fulfill the purposes above (for example, to complete your purchase and resolve any issues) or as required by law. When no longer needed, personal data is securely deleted or anonymized. As one policy explains: “We keep your information for no longer than is necessary for the purposes it was collected for. … The length of time we retain your personal information for is determined by operational and legal considerations.”.
You have certain legal rights concerning the personal data we hold about you. At a minimum, you can:
Access: Ask for a copy of the personal information we maintain about you. (Under GDPR, the first copy of your data must be provided free of charge.)
Correction: Request correction of any inaccurate or incomplete data.
Deletion (“Right to be forgotten”): Request deletion of your data when it is no longer needed or if consent is withdrawn, subject to legal obligations.
Processing Restrictions: Request that we limit the processing of your data in certain cases (e.g. if you contest accuracy or if it’s no longer needed but you oppose deletion).
Objection: Object to our processing of your personal data (for example, if you do not wish to receive marketing communications).
Withdraw Consent: If we rely on your consent for processing (e.g. marketing), you can withdraw it at any time.
Complain: Lodge a complaint with a supervisory authority if you believe we have breached data protection laws.
To exercise any of these rights, please contact us (see below). We do not charge a fee for handling your request. We will respond within the timeframes required by law.
Our website uses cookies and similar technologies. Cookies are small text files placed on your device when you visit a site. They help the site function properly, make it more secure, and improve your experience. For example, cookies enable you to stay logged in during a visit and remember your preferences. We use essential cookies to operate the online store, and analytics cookies to understand site usage. We do not use cookies to track you across unrelated websites or to profile you for advertising. You can control cookies through your browser settings or by using our site’s cookie consent controls. If you disable cookies, some features (like the shopping cart) may not work correctly.
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:
High Neck Fashion Studio – Privacy Officer
Email: highneckstudio@gmail.com
We will make every effort to address your concerns promptly.